b44 Privacy Policy —
How We Handle Your Data

This Privacy Policy ("Policy") describes how b44 ("b44", "we", "us", or "our") collects, uses, stores, discloses, and protects personal information relating to individuals ("you" or "Player") who access or use the b44 website at b44.cam and all associated services, games, betting markets, and payment facilities (collectively, the "Platform").

b44 takes the privacy of its players seriously. This Policy is intended to give you a clear and honest account of our data practices so that you can make informed decisions about your relationship with us. This Policy forms part of the b44 Terms & Conditions, which govern your use of the Platform.

We may update this Policy from time to time. The date of the most recent revision is shown at the top of this page. Material changes will be communicated to registered players via email or on-Platform notification. Your continued use of the Platform following any update constitutes acceptance of the revised Policy.

b44 collects personal data from you directly (information you provide) and automatically (information generated by your use of the Platform). The categories of personal data we collect are set out below.

2.1 Information You Provide to Us

2.2 Information Collected Automatically

• Technical Data: IP address, browser type and version, device type, operating system, screen resolution, and time zone.
• Usage Data: Pages visited, games launched, betting history, session duration, clicks, and navigation paths within the Platform.
• Cookie and Tracking Data: Session identifiers, preference cookies, and analytics data. See Section 6 for full details.

b44 uses the personal data we collect for the following purposes:

• Account Management: To create, maintain, and administer your b44 player account, verify your identity, and manage your account settings and preferences.
• Service Delivery: To provide access to casino games, sports betting markets, live dealer tables, and all other features of the Platform.
• Payment Processing: To process deposits and withdrawals via bKash, Nagad, Rocket, Upay, bank transfer, Visa, and Mastercard, and to reconcile transaction records.
• Identity and Age Verification: To verify that you meet the minimum age requirement of 18 years and to comply with our know-your-customer (KYC) obligations.
• Fraud Prevention and Security: To detect, investigate, and prevent fraudulent activity, money laundering, account takeover attempts, and other illegal conduct on the Platform.
• Customer Support: To respond to your enquiries, complaints, and requests via live chat and email.
• Responsible Gaming: To monitor gaming patterns that may indicate problem gambling behaviour and to administer self-exclusion, deposit limit, and cooling-off requests.
• Marketing Communications: To send you promotional offers, bonus notifications, and news about b44 services where you have consented or where we have a legitimate interest in doing so. You may opt out at any time.
• Platform Improvement: To analyse usage patterns, troubleshoot technical issues, and improve the performance, content, and design of the Platform.
• Legal Compliance: To comply with applicable laws, regulations, and lawful requests from government authorities, including anti-money laundering reporting requirements.

b44 will not use your personal data for any purpose that is materially different from those listed above without first informing you and, where required, obtaining your consent.

b44 processes your personal data on one or more of the following legal bases depending on the specific processing activity:

1. Contractual Necessity: Processing is necessary to perform our contract with you — that is, to operate your account and deliver the services described in the b44 Terms & Conditions.
2. Legal Obligation: Processing is necessary to comply with a legal obligation applicable to b44, including anti-money laundering laws, identity verification requirements, and financial record-keeping regulations.
3. Legitimate Interests: Processing is necessary for the purposes of the legitimate interests pursued by b44, such as fraud prevention, Platform security, and service improvement, where those interests are not overridden by your fundamental rights and freedoms.
4. Consent: Where b44 relies on your consent as the legal basis for processing — for example, for direct marketing communications — you have the right to withdraw that consent at any time by contacting our support team or using the unsubscribe link in any marketing email.

b44 does not sell your personal data. We may share your data with the following categories of third parties only to the extent necessary for the purposes described in this Policy:

• Payment Service Providers: bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, City Bank, BRAC Bank, Visa, and Mastercard — to process your deposits and withdrawals. These providers operate under their own privacy policies and are independently responsible for their data handling.
• Identity Verification Partners: Third-party KYC and age verification services used to confirm your identity and age in compliance with our obligations. These providers process your document data solely for verification purposes.
• Fraud Prevention and AML Services: Providers that assist b44 in detecting suspicious transactions, preventing account fraud, and meeting our anti-money laundering obligations.
• Game Software Providers: Providers such as Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, and Ezugi may receive limited technical data (such as a session token or player ID) to authenticate your game session. They do not receive your full identity profile.
• IT and Hosting Providers: Infrastructure, cloud hosting, and security service providers who support the operation and maintenance of the b44 Platform under strict data processing agreements.
• Legal and Regulatory Authorities: Government bodies, law enforcement agencies, or courts where b44 is required or permitted by law to disclose your personal data.

All third-party service providers acting on b44's behalf are required to process your personal data only on b44's documented instructions and to maintain appropriate technical and organisational security measures.

b44 uses cookies and similar tracking technologies to operate and improve the Platform. A cookie is a small text file placed on your device when you visit a website. The following categories of cookies are used on b44.cam:

You can manage or disable non-essential cookies through your browser settings at any time. Please note that disabling certain cookies may affect the functionality of the Platform. b44 does not use third-party advertising cookies or behavioural profiling cookies for the benefit of external advertisers.

b44 implements a range of technical and organisational security measures designed to protect your personal data from unauthorised access, accidental loss, disclosure, alteration, or destruction. These measures include:

• SSL/TLS Encryption: All data transmitted between your browser and the b44 Platform is encrypted using current SSL/TLS protocols.
• Password Hashing: Account passwords are stored using one-way cryptographic hashing. b44 staff cannot view your password in plain text.
• Access Controls: Access to personal data within b44's internal systems is restricted on a strict need-to-know basis. Staff with access to personal data are subject to confidentiality obligations.
• Payment Tokenisation: b44 does not store raw payment credentials. All sensitive financial data is tokenised by our certified payment partners.
• Security Monitoring: b44 employs ongoing security monitoring to detect and respond to threats, intrusion attempts, and anomalous account activity in real time.

Despite these measures, no method of electronic data transmission or storage is completely secure. b44 cannot guarantee absolute security of your personal data. In the event of a data breach that is likely to result in significant risk to your rights, b44 will notify affected players and relevant authorities as required by applicable law.

b44 retains your personal data for as long as is necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting, or reporting obligations. The general principles governing our retention periods are:

• Active Accounts: Personal data associated with an active b44 account is retained for the lifetime of the account plus any additional period required by law.
• Closed Accounts: Following account closure, b44 retains transaction records and identity verification documents for a minimum of five (5) years to comply with anti-money laundering and financial record-keeping obligations. This period may be extended where there is an active investigation or legal proceeding.
• Marketing Data: Data held solely for marketing purposes is deleted or anonymised promptly upon your withdrawal of consent or unsubscribe request.
• Support Communications: Live chat logs and email correspondence with our support team are retained for a period sufficient to resolve the related enquiry and for quality assurance purposes, after which they are deleted or anonymised.
• Cookie and Analytics Data: Anonymised analytics data may be retained indefinitely as it cannot be linked back to any individual. Session cookies are deleted when you close your browser.

When personal data is no longer required, b44 securely deletes or anonymises it so that it can no longer be associated with any identifiable individual.

Subject to applicable law, you have the following rights in relation to the personal data b44 holds about you:

• Right of Access: You may request a copy of the personal data b44 holds about you, along with information about how it is used and with whom it is shared.
• Right to Rectification: You may request correction of any inaccurate or incomplete personal data. For basic profile details, you can update these directly within your account settings.
• Right to Erasure: In certain circumstances, you may request that b44 delete your personal data. This right is subject to exceptions, including our legal obligation to retain records for anti-money laundering purposes.
• Right to Restriction: You may request that b44 restrict the processing of your personal data in certain circumstances, for example while a dispute about accuracy is resolved.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of prior processing.
• Right to Object: You may object to processing carried out on the basis of b44's legitimate interests, including direct marketing. b44 will cease such processing unless it can demonstrate compelling legitimate grounds.

The b44 Platform is strictly intended for adults aged 18 years and above. b44 does not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been collected from a minor, we will take immediate steps to delete that data and close the associated account.

If you are a parent or guardian and believe that your child has created a b44 account or provided personal data to us, please contact our support team immediately via live chat or email. We will investigate and resolve the matter as a priority.

The b44 Platform may contain references to game providers and payment partners whose services you interact with as part of using b44. Where those interactions take you to a third-party interface, that interface is governed by its own privacy policy. b44 is not responsible for the privacy practices of third-party providers and encourages you to review their respective policies before submitting personal data directly to them.

b44 does not embed third-party social media widgets, advertising networks, or analytics services that collect personal data about you for those third parties' own purposes without your knowledge.

b44 reserves the right to amend this Privacy Policy at any time. When we make changes, we will update the revision date at the top of this page. For material changes — those that significantly affect how we use your personal data or your rights in relation to it — b44 will provide advance notice to registered players via the email address on their account or via an on-Platform notification, where reasonably practicable.

Your continued use of the b44 Platform following the publication of a revised Privacy Policy constitutes your acknowledgement of the changes. If you do not agree to the revised Policy, you must stop using the Platform and may request account closure by contacting our support team.

If you have any questions, concerns, or requests relating to this Privacy Policy or the way in which b44 handles your personal data, please contact us through any of the following channels:

• Live Chat: Available 24 hours a day, 7 days a week directly on the b44 Platform. Average response time: 2–5 minutes.
• Email: [email protected] — displayed as plain text only; this is not a clickable link.

Our support team operates around the clock, including during Bangladesh public holidays such as Eid, Pohela Boishakh, Victory Day (16 December), and Independence Day (26 March). We aim to acknowledge all privacy-related enquiries within 24 hours and to provide a substantive response within five (5) business days.